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    You’ve probably had people tell you to follow your gut, or heard it said to someone else. It’s quintessentially modern advice. Amid the noise and confusion of life, amid the contradictory demands of reason, tradition, culture, the media, your family, your friends, and so on: follow your gut. It cuts through the chaos and uncertainty like Alexander the Great slicing through the knot that could not be untied. “Follow your gut” says: you know what’s right, you know what to do, forget about the confusion and do what you know you should do.

    And it’s true, sometimes we know what to do, but we don’t know how we know, and we can’t explain why we should do what we know we should do. We see the truth dimly, but it’s not all there and we can’t put it all together. So we tune out the noise and the chaos and the confusion and we try to help that dim vision to grow. Sometimes that feeling in your gut can lead you to the truth about what you know you should do when nothing else could.

    But your gut can also be a liar. Your gut can be the most deceitful voice of all. Your gut can tell you what you want to believe, and make it feel so true and right that you want to believe it with everything you have. You know it’s not true, you know it’s a lie, but you want so much to believe it, and your gut makes it possible. So you reject the unpleasant truth in favor of the wonderful lie.

    That way lies horror. Down that road you find atrocity, indifference, hatred, prejudice. Follow your gut and you may find truth, or you may find the most filthy of lies.

    Listen to your gut. But don’t follow it blindly.

    I refuse to participate in opinion polls. I answer some surveys, like the little questionnaires I get about whether a call center employee’s help was satisfactory. Surveys like that can be very important to the employee they concern. It’s important to answer them honestly, particularly if I have something good to say. On the other hand, I don’t like to answer polls about consumer products. I see no reason to donate my time to help them improve their product. But if you want to donate your time to help McDonalds or CBS I’m not going to ask you to stop, it’s your time. No, the polls that I really object to are the ones that ask about my political views, or my values, or whatever, and then publish them in the newspaper or a magazine or on TV. Those are the polls that damage society.

    If you work in the news industry or in politics you probably think I’m crazy. You probably think that opinion polls are wonderful things. You can go find out everyone’s views on the latest hot topic then turn around and tell them what they think. It’s great business. Everyone likes to hear about themselves, so a good opinion poll can generate news cycle after news cycle. You get to hammer the public again and again and again with poll after poll, letting them know what they think about their elected officials, current events, or the possibility of life on Mars.

    It’s no wonder people’s minds turn to jelly.

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